In Japan, citizens regard it as natural that the government will ensure their safety, which means there is a scant sense of personal responsibility among individuals. The more effort is made to eliminate risk, the greater the cost to society, and that cost is passed on in the form of higher taxes and prices. Ultimately, it is consumers that end up paying for it. The government alone should not be relied upon to ensure the safety of consumers. The government, corporations, and consumers should each fulfill their respective roles to enable safety to be ensured via a healthy market cycle.