The tennis player Rafael Nadal apparently watched the animated series Dragon Ball every day when he was a child. Lady Gaga is crazy about Hello Kitty. Some countries are implementing economic growth strategies in which the whole country is involved in developing and promoting content and brands. South Korea’s Cool Korea initiative ignited the hanryu (Korean) boom, and also helped South Korean automakers, appliance manufacturers, and so on expand their market shares overseas. Japan also needs to make Cool Japan a national strategy.