From a global viewpoint, the market for agricultural products is a highly promising growth market. The global food market, which is now 340 trillion yen, is expected to double in 2020 to 680 trillion yen. Fortunately, Japanese food has proven popular around the world as evidenced by its designation by UNESCO as an intangible cultural heritage. The issue is how to connect this brand value to exports. As long as we do not fail to implement the right strategy, we can make Japanese agriculture, forestry, and fishery globally competitive export industries.